![[Headshot: Marc Binkley]](/__l5e/assets-v1/c83fdf1f-02ae-44c2-be9d-710dfb5e30d2/marc_headshot.webp)
Marc Binkley
Co-host
Twenty five years on the oldest problem in advertising: knowing which half of the budget is wasted.
Two marketers.
No buzzwords.
Real questions.
Evidence-led conversations on what actually grows brands, with the researchers and practitioners doing the work.
Innovation partner of The Sleeping Barber Podcast
01 · Who we are
Two chairs. Two vantage points.
![[Headshot: Vassilis Douros]](/__l5e/assets-v1/61161af1-e640-4272-8e34-7013d8d4ca1d/vdouros_headshot.jpg)
Vassilis Douros
Co-host
A reformed performance marketer. Spent years being good at the thing the handbook spends a fair amount of time qualifying.
02 · Why tune in
Better questions make better marketers.
Ranked in the top 5% of podcasts worldwide.
Get beyond best practice.
Hear what the research actually says about growing brands, not just what the latest platform wants you to do.
Hear from the people doing the work.
Researchers and practitioners bring the evidence. Marc and V bring the questions, the experience and the occasional disagreement.
Bring a sharper point of view.
Make room for conversations about strategy, creativity and effectiveness that help you think through the decisions on your desk.
Four formats, every two weeks
A rhythm you can set your week by.
One week brings The Sharp Cut and The Barber's Brief. The next brings a full interview, followed by the Post-Pod debrief.
03 · In good company
200+ conversations. One question each time: does it hold up?
More than five years of conversations with the people who did the research and put it into practice. We ask what stands up, what falls apart, and what it means for your marketing.
In the chair
